Earlier this week, we hosted ‘Access 2 PR’ in partnership with Elevation Networks and in association with Edelman. The event was aimed at Black and Minority Ethnic (BME) students, one of the under-represented […]

The launch of our manifesto took place yesterday evening at The Red Consultancy.

The manifesto is sponsored by Pearson and offers employers practical advice on improving diversity in their organisations, from […]

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Ignite was established in April 2009 as an inclusive networking group for public relations professionals. Its aim is to drive forward the benefits of cultural diversity in the profession and pursue greater […]

Since 2009, our aim has been to promote the benefits of cultural diversity in the PR industry. As 2011 draws to a close, it is an opportune moment to reflect on our achievements and to share some of our plans for […]

Whether you are at the beginning, middle or towards the end of your career, working in PR means working on your personal reputation and recognition, in order to progress. In order for this to happen you to adopt srategies to make sure you get where you want to be, stay visible and demonstrate the quality [...]

Delivered by Bieneosa Ebite, chair of Ignite, on 23 June 2011 to celebrate Ignite’s second birthday _ _ _ Welcome to Ignite’s celebration event to mark our second anniversary. This is a milestone for our organisation and we are delighted that so many people are here to celebrate with us. We are also pleased that [...]

Your staff have set up a facebook group with a pastiche of the company logo, your customers are tweeting about poor customer service, there are compromising photos of your sales conference all over Flickr and your boss wants a viral campaign to inject some google-juice into the brand. Social Media – it’s the Wild West [...]

Ignite was established in April 2009 as an inclusive networking group for public relations professionals. Its aim is to drive forward the benefits of cultural diversity in the profession and pursue greater awareness of the contributions diversity can make to a vibrant and successful PR industry in the 21st century. Since our first meeting, Ignite [...]

It is widely acknowledged that the UK is becoming more ethnically diverse, and the 2011 Census is expected to verify this by showing an increase in the ethnic minority population from 7.9% to 15%. As we await the results of the census, which will be released from September 2012, it is useful to assess the [...]

This post in Ad Age is quite interesting in its analysis of diversity and the implications for marketers using social media to engage with culturally diverse audiences. In particular, the post raises the issue of colloquialisms and culturally specific keywords and search terms that ‘mainstream’ marketers may not be aware of. Naturally, the post…[Read more]

The findings of Manchester Business School’s Dr Lee Edward’s research , which explored the experiences of black and minority ethnic practitioners working in PR in the UK, kick-started a new momentum in the debate around the need for greater diversity in the industry. Over the past few weeks, we have seen the debate focus on unpaid internships [...]

The Works Recruitment asked me three pertinent questions about diversity and the PR industry. Here’s what I had to say. 1. Why is the PR industry lagging behind with ethnic diversity compared to other industries? The PR industry is one of many industries that have a lot of ground to cover to ensure that its workforce is [...]

At then end of July we at Ignite were very pleased to hold our birthday party. It was a chance away from our regular format of networking events to celebrate our achievements over our one year of existence and share the joy of making it this far with others.   I’m pleased to say the birthday event was [...]

Welcome to Ignite’s celebration event to mark our first anniversary. This is a special milestone for our organisation and I would like to thank you all for attending. It is great to see how much Ignite has grown over this past year, from our humble beginnings of three people meeting in a bar, to a huge [...]