This post in Ad Age is quite interesting in its analysis of diversity and the implications for marketers using social media to engage with culturally diverse audiences. In particular, the post raises the issue of colloquialisms and culturally specific keywords and search terms that ‘mainstream’ marketers may not be aware of. Naturally, the post got [...]

The findings of Manchester Business School’s Dr Lee Edward’s research, which explored the experiences of black and minority ethnic practitioners working in PR in the UK, kick-started a new momentum in the debate around the need for greater diversity in the industry. Over the past few weeks, we have seen the debate focus on unpaid [...]

Today’s Media Guardian features an 8-page supplement on diversity in media. One of the articles in the feature explores whether diversity schemes can have a positive impact on the recruitment practices within the media industry. Some interesting questions are posed about the value of various diversity schemes ranging from internships to mentoring. After assessing all [...]